Story Maps

2015 Southeast Region GIS Training

Cookeville, Tennessee

Created by Roy Hewitt

Slides: http://bit.ly/1HhdIpY

Roy standing in front of a stuffed, giant bengal tiger bearing it's teeth in the USFWS Archive.

Roy Hewitt

Job: Regional Web Dude

Background: Biology, GIS

What is a Story Map?

“Story maps use geography as a means of organizing and presenting information. They tell the story of a place, event, issue, trend, or pattern in a geographic context. They combine interactive maps with other rich content—text, photos, video, and audio—within user experiences that are basic and intuitive.”
- ESRI

Reimagine Storytelling

“Have you ever taken apart a map? Worked with a map as a critical part of your design?”
- Young Hahn, ‘Hack Your Maps’
List of featured story maps from ArcGIS.com

Why a Story Map?

Control the Data

Change basemaps, add/remove data layers as your the viewer works their way through your narrative.

Control the Interaction

Allow panning/zooming the map to allow viewers to explore data only at appropriate zoom levels.

Get your story out in an engaging way

Give the public an alternative to a scientific publication or report.

Use limited real estate to your advantage

Designing for smaller screens can help to hone your message down to what is most important.

Engage a different audience

Capture the imagination of the next generation of conservationalists.

Wrap your analyses in context

Share more than a map.

Potential Project Ideas

Interesting Life Cycle of an At-Risk or Endangered Species

A monarch butterfly perched on a plant.

- Keenan Adams, USFWS

Recovery History/Timeline for a Delisted Species

A brown pelican souring in front of an ocean backdrop.

- Tom MacKenzie, USFWS

Mapping Service Butterfly Gardens

A gulf fritillary sipping on nectar.

- Robin Koch, USFWS Volunteer

Annual Program/Field Station Accomplishments

Migration Events

Insert the Amazing Work you do Here!

How?

Know your Message

You're the expert; you know the story you're trying to tell.

Know your Audience

A Teddy Roosevelt impersonator crouches down to speak with a young child.

Write clearly so anyone from eight years old to eighty can understand your message.

- USFWS Mountain Prairie

Know your Resources

Illustration of the difference between the analytical left-brain and creative thinking right-brain.

Wired Magazine CC BY-NC 2.0

Demo Time!

Resources!

You don't have to do everything on your own

Technological Resources

Your Regional External Affairs Digital Team!

Pitch us your story!

  • Roy Hewitt: Web Development
  • Katherine Taylor: Social Media
  • Jennifer Strickland: Content Development/Storytelling

Online Resources

Questions?

Roy_Hewitt@fws.gov



Slides: http://bit.ly/1HhdIpY

Code: http://github.com/rhewitt22/career

Template: http://github.com/usfws/story-map-template/